Work
Additional work for organizations including NASA/JPL, USAA, Microsoft, Amazon, Google, Apple, Meta, Moen, Nike, and Starbucks is available to discuss upon request.
Ground-up NASA redesign
NASA Mission Page Example
For decades, individual NASA programs and centers managed their web presence independently—resulting in more than 3,000 fragmented sites with inconsistent structure, accessibility, and storytelling.
I led a multidisciplinary team responsible for research, experience design, content strategy, accessibility, and system definition, working at platform scale to unify this ecosystem around a planet-centered, user-first design approach.
Over two years, we developed a comprehensive design system and visual language that modernized NASA’s digital presence while remaining deeply grounded in its history and identity. The result is a robust, flexible foundation that supports accessibility, clarity, and narrative—enabling NASA teams to create coherent, high-quality experiences across a wide range of missions and audiences.
Designing NASA’s Next-Generation Streaming Experience (NASA+)
NASA set out to evolve NASA Television from a traditional, linear broadcast channel into a modern, on-demand streaming platform—designed to work seamlessly across web, mobile, and consumer OTT devices.
I led the design of a cross-platform experience that reimagined how audiences discover, explore, and engage with NASA content in a nonlinear, streaming-first environment. The work focused on creating a cohesive experience system that could scale across devices while remaining intuitive, accessible, and aligned with NASA’s storytelling mission.
The result was a flexible, future-ready product direction—now launched as NASA+—that modernizes how NASA delivers content to the public while supporting a wide range of platforms, formats, and viewing contexts.
Eyes on the Solar System — Interactive Scientific Visualization
I provided creative direction and UX leadership for Eyes on the Solar System, an interactive application developed with NASA’s Jet Propulsion Laboratory to help the public explore complex, real-time space and planetary data.
The work included a redesign of the core interface as well as the creation of a story-driven presentation mode using scrollytelling—making complex scientific concepts more accessible without sacrificing accuracy or technical depth.
We also provided direction for the motion and animation approach, shaping a more cinematic experience while preserving scientific integrity and data fidelity. The result balances clarity, narrative, and precision—allowing users to meaningfully engage with dynamic astronomical data at multiple levels of understanding.
Case Study
Site: https://eyes.nasa.gov/
In collaboration with JPL’s Visualization Technology Applications and Development team.
Reimagining the Future of Shopping at Amazon
I led and contributed to numerous envisioning and prototyping initiatives at Amazon, exploring how emerging technologies could reshape everyday commerce. One of the most impactful projects focused on shopping without the traditional checkout ritual.
The work examined how authentication, identity, and payment could become implicit rather than transactional, enabling seamless purchasing across a wide range of contexts. We designed and prototyped end-to-end experience concepts for:
A high-end brick-and-mortar retail environment
Grocery shopping scenarios
Next-generation vending machines
In-car experiences (e.g., parking and contextual purchases)
Fire TV
Alexa-enabled devices
These concepts explored scenarios such as ordering and paying for a product through a shared or ambient device, rethinking ownership, trust, and authorization in multi-user environments.
The outcome was a set of future-state experience frameworks that helped teams reason about identity, payment, and interaction beyond screens—informing long-term product strategy across Amazon’s ecosystem.
Case Study (concept / envisioning work)
ChronoZoom: Microsoft Research
ChronoZoom (also known as Big Time), an interactive, zoomable timeline designed to help people understand 14.7 billion years of history—from the Big Bang to the present.
Developed in collaboration with researchers at Microsoft Research, ChronoZoom explored how interactive visualization could support education and sense-making at extreme scales. Users could fluidly navigate across orders of magnitude—moving from cosmic events to the emergence of life, human history, and the industrial era—within a single, continuous experience.
The project was grounded in the emerging interdisciplinary field of Big History, which brings together cosmology, geology, biology, and human history into a unified narrative. The challenge was not just visualizing time, but designing an interface that made vast, abstract concepts comprehensible, explorable, and engaging for learners.
My work focused on envisioning and product design, helping shape how complex scientific and historical data could be structured, navigated, and understood through interaction.
Case Study (envisioning / educational platform)
Role: Designer
Focus: Envisioning · Product Design · Interactive Visualization
Pilot Flying J
Designing a future smart experience for long haul truckers
Lots of field research at truck stops. It was fascinating research and design.
The research & Design focused on Onboarding & registration, parking & reservations, refueling (both 18 wheel and 4 wheel), loyalty & rewards program.
This project also involved building a full-scale fuel pump constructed from foam core and an ipad that we could test in the lab.
All Projects
Projects I’ve directed or designed since 2012
2023 Cisco U. (IT Training Platform) - Branding & Design System
2023 Amazon AWS Machine Learning Solutions Lab - Design
2022 Tableau TC22 Website Design
2022 NASA TV (now NASA+) Research & Design
2022 NASA OCIO Frontdoor - UX Review & Information Architecture
2022 NASA Cosmic Origins - Website Redesign
2022 JPL/NASA - Brand & Design Strategy
2022 Ebay Trust Initiative - UX Service Design Strategy
2022 Ebay E2E - Service Blueprint
2022 Amazon SAS - Design Templates
2021 USAA UCD Program 2021 - UX Strategy & Ops
2021 NASA Phase3 - Research & Design
2021 NASA/JPL - Content Management System Research
2021 Facebook Stage - Research & Design
2021 Facebook Explainable AI - Research & Design
2020 USAA Risk - Regulation Technology - Research & Design
2020 NASA Phase 2 - Research & Design
2020 Mapped Application - Design Envisioning
2020 JPL.gov - Website Redesign Strategy & User Testing
2020 JPL Eyes on Solar System - Research & Design
2019 ServiceNow - Moments that Matter
2019 Microsoft Surface and Office - Out of Box User Testing
2019 JPL.gov - Redesign Strategy
2019 JPL NASA Eyes on Solar System - Research & Design
2019 Facebook Oculus ResOps and Lab Management - Research & Reporting
2019 Facebook Oculus Haptics Round 2 - Research & Reporting
2019 Art with Heart Design - User Research, Envisioning & Digital Transformation
2019 Amazon Fresh Store Circular - Print Design, Templates & Guidelines
2019 Amazon Fresh - Packaging Design, Templates & Dielines
2019 Amazon Fresh Store Signage - Print, Environmental, & Wayfinding Design
2019 Amazon Fresh Icon Library - Design
2019 A^3 Airbus Innovation - Website Design
2018 USAA Risk Framework - Research & Design
2018 USAA Risk Control Self Assessment - Research & Design
2018 USAA Micro Business - Research & Design Envisioning
2018 USAA Metric Stream Issue Mgmt - Research & Design Envisioning
2018 USAA College Bound II - Research & Design Envisioning
2018 USAA | Front Door - Research & Design Envisioning
2018 Shark Ninja Beta System - Research & Design Envisioning
2018 John Deere Sales Dashboard - Research & Design
2018 Facebook Oculus - Hardware User Research
2017 USAA Micro Business UX Design
2017 USAA College Bound
2017 Sonos Longitudinal
2017 SMG Personas Research
2017 Safeco Agency Referral Accelerator
2017 Pilot Flying J Phase 2
2017 Nike Running Audio 2
2017 Microsoft Azure Website Research
2017 Magic Leap AR - Hardware User Research
2017 John Deere - User Research, Design Ops & Guidelines
2017 Farm Credit Phase 5 - Research & Design
2017 Eric Ries (The Lean Startup) - Website Design
2017 Drumroll Surface Selector - Research & Design
2017 Cryptix- Research & Design
2017 Bapi WAM Features- Research & Design
2017 BAPI Product - Research, Design & Development
2017 Amazon Echo Home Comparison- User Research
2017 Alacer Velocity- Research & Design
2017 AGU Conference (NASA) 2017 Print & Exhibit Design
2016 Sherry CapMetro UX Phase IV+V- Research & Design
2016 Raytheon NASA DAAC- Research & Design
2016 Microsoft WDG- Research & Design
2016 Microsoft IEB Studios - Field Research
2016 Microsoft Digital Magazine - Design
2016 GE Customer Journey Workout- Research & Design
2016 Fluke Mystique - Research & Design
2016 Fluke LinkWare Live - Research & Design
2016 Biamp Oreno 1.5 - Research & Design
2016 Amazon Prime Hawking - Research & Design
2016 Amazon Pay - Research & Envisioning Design
2015 Tri-Digital Evo - Research & Design
2015 SMG NextGen Survey - Design Envisioning
2015 SMG Redesign- Research & Design
2015 Six Disciplines - Redesign
2015 Savers UCD Project - Research & Design
2015 Safeco Online Risk Advisor- Research & Design
2015 RealEC - Branding & Design
2015 Moen Smart Shower - Hardware+Software Research & Design
2015 Microsoft RM Personas- Research & Design
2015 Microsoft MPN Support - Research & Design
2015 Microsoft MPN Homepage- Research & Design
2015 Microsoft MPN FY15- Research & Design
2015 Microsoft Account Planning- Research & Design
2015 Colliers - User Research
2015 Cloudmunch - Research & Design
2015 Clipper Mobile - Research & Design
2015 CapMetro UX Overhaul Phase 2+3- Research & Design
2015 CapMetro Austin UX Overhaul Phase1- Research & Design
2015 Alaska Airlines Cross Channel - Research & Design
2015 AGU Conference (NASA) - Print & Infographic Design
2014 Vertafore Design System- Research & Design
2014 Splunk - Research & Design Envisioning
2014 Microsoft OSG Hardware Ecosystem-Int'l - Research & Design
2014 Microsoft OneDrive Onboarding Program - Research & Design
2014 HERE Navigation System (Maps) - Research & Design
2014 Biamp Audio Control - Research & Design
2014 Amazon Services - Research & Design
2014 Amazon Outdoors - Research & Design
2013 Microsoft Benefits Portal - Research & Design
2013 Fred Hutch Smoking Cessation App- Research & Design
2013 Amazon Game Center - Interface & Print Design
2012 Microsoft Research (R&D) - Research & Design
2012 Microsoft Corporate Research (Marketing, CSAT, PSAT) - Design
2012 Amazon Fire Phone Design - Design