Approach

How I Work

I approach design as a leadership discipline—one that connects product vision, systems, and craft into cohesive experiences.

I’m most effective as the senior-most designer, partnering directly with founders, CEOs, and product leaders to shape what gets built, not just how it looks. My focus is on clarity, momentum, and quality—especially in complex or emerging domains.

Start with Clarity

In early-stage or high-ambiguity environments, clarity is the first design outcome.

I begin by understanding:

  • The product and business goals

  • The technical landscape

  • The users and real-world constraints

  • The broader system the product lives within

This foundation allows teams to align quickly and make confident decisions before committing to execution.

Design for Leverage

Rather than optimizing every detail, I focus on high-leverage decisions—the ones that shape everything downstream.

That often means:

  • Defining experience principles and quality bars

  • Designing foundational systems instead of one-off solutions

  • Identifying the moments where design has outsized impact

This approach helps small teams move faster without sacrificing coherence or craft.

Envision, Then Execute

I’m comfortable working ahead of a defined roadmap, particularly when technology is evolving or direction is still forming.

I use envisioning and rapid prototyping to:

  • Explore future-state experiences

  • Make abstract ideas tangible

  • Align product, engineering, and leadership

  • Reduce risk before heavy investment

Prototypes are tools for thinking, not just presentation.

Lead Through Doing

I lead by staying close to the work.

I remain hands-on in:

  • Experience architecture and interaction design

  • System-defining and product-critical flows

  • Visual and narrative direction when needed

This keeps the bar clear, the feedback grounded, and collaboration effective.

Breadth with Intent

My background spans product UX, systems design, creative direction, web, media, and applied experimentation. I see these not as separate disciplines, but as parts of a single experience ecosystem.

That breadth allows me to connect product, brand, and technology—especially valuable for small, ambitious teams operating in complex domains such as AI, healthcare, and research-driven products.

When This Works Best

This approach is best suited for:

  • Product-led startups and scale-ups

  • Small, high-caliber teams

  • Complex or high-stakes domains

  • Organizations seeking hands-on Head of Design leadership

Good design leadership is about judgment, clarity, and knowing where to apply effort.