Head of Design for Product-Driven Companies

I help product-driven companies define and ship exceptional experiences by combining UX strategy, systems thinking, early-stage envisioning, rapid prototyping, and hands-on design leadership - often in complex, emerging, or highly technical domains.

What I Do

Product & Experience Vision
I define UX direction aligned to product strategy—translating business goals, technical constraints, and user needs into clear experience principles and north stars.

Systems & Platforms
I design scalable foundations including design systems, identity, onboarding, personalization, and platform UX, balancing consistency with creative flexibility and speed.

Hands-On Leadership
I lead by doing—personally designing critical flows, mentoring small elite teams, and collaborating closely with product and engineering leadership.

Designing in Complex & Emerging Domains
I’ve worked extensively in environments where the technology is new, the domain knowledge is deep, and the stakes are high—AI-driven systems, scientific tools, healthcare-adjacent products, and advanced R&D.

In these contexts, design isn’t just about usability. It’s about:

• Making abstract or invisible systems legible

• Helping teams reason about complex workflows and data

• Prototyping ideas early to align technical and non-technical stakeholders

• Designing responsibly, with attention to trust, clarity, and risk

Range of Practice

I’ve spent my career working across a broad range of design disciplines, often where product, brand, and technology intersect—including AI-enabled systems, research-driven tools, and complex technical platforms.

Rather than specializing narrowly, my strength lies in connecting systems—ensuring that products, platforms, and communications feel intentional, cohesive, and human.

Experience Across:

• Product UX & Platforms
  Design systems, operating systems, identity, onboarding, personalization

• Web & Digital Experiences
  Product and marketing websites, content platforms

• Creative Direction & Brand Expression
  Visual identity, print, campaigns, and launch materials

• Media & Storytelling
  Video, photography, narrative-driven design

• Applied R&D & Experimental Work
  Prototypes, innovation labs, and emerging technology exploration

Industries & Contexts

I’ve worked across a wide range of industries and organizational models, including:

Technology · Medical & Scientific · Research & R&D · Innovation Teams · Startups · FinTech & Financial Services · Arts & Entertainment

This diversity has sharpened my ability to learn domains quickly, design responsibly in high-stakes environments, and bring fresh perspective without naïveté.

How I Lead

I specialize in founding-level design leadership—joining companies at moments where clarity, creativity, and execution matter more than process for its own sake.

I focus on:

• Leading through craft and judgment

• Designing for leverage, not bureaucracy

• Establishing design quality without heavy design ops

• Acting as a strategic partner to product leadership

I don’t just manage design—I help shape the product.

Selected Experience

NASA · Microsoft · Nike · Apple · Starbucks · Oculus · Amazon

Currently Exploring Roles

Head of Design · Head of UX · Design Director (Product)
Especially within product-led companies seeking senior, hands-on design leadership.